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Act like it's your business : branding and marketing strategies for actors Cover Image

E-book

Act like it's your business : branding and marketing strategies for actors

Flom, Jonathan 1977- (author.).

Summary: In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...

Record details

ISBN: 0810891603
ISBN: 9780810891609
Physical Description: 1 online resource (xv, 247 pages) : illustrations
remote
Publisher: Lanham : The Scarecrow Press, Inc., 2013.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (page 241) and index.
Formatted Contents Note:	Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows.
Restrictions on Access Note:	NLC staff and students only.
Source of Description Note:	Print version record.